We both wanted new art for our homes. Something minimal and personal that actually fit our spaces, but everything we loved was either too expensive or didn’t feel right.

So we tried making it ourselves, but sourcing materials and knowing where, or how, to start was overwhelming. Options felt endless and costs added up fast.

That’s when we decided to build the thing we couldn’t find. A kit that encourages you to explore your creativity and gives you everything you need to create original, gallery-worthy art at home. Custom frames, premium materials, and colours we’ve carefully curated. Just enough inspiration to get you started, without ever telling you what to do.

At first we thought we were building a product to solve a problem. But as Plan took shape, it quickly became clear it was so much more than that. Through rounds of testing, we realised the magic wasn’t only in the finished artwork, it was in the process.

From the moment you open the box and start creating, the noise of the day softens. Your shoulders drop, your mind slows down, and you find yourself in a moment of calm you perhaps didn’t even know you needed.

That pause, that calm, has become the heart of Plan.